Web · Instagram · 2026
Vardaan Farm
A website and an Instagram presence for a farm-fresh egg brand in Sonipat, built to earn the trust of families and wholesale buyers alike.
View @vardaanlayer.farm on Instagram ↗
The brief
Vardaan Farm runs its own layer farm in Sonipat and sells eggs to households and, in bulk, to businesses. As a young brand, it needed two things: a website that turns interest into wholesale enquiries, and an Instagram presence that shows people the farm behind the product.
My approach
Both channels are built on one promise, in the brand's own words: "The same quality, every single day." The website is designed for two visitors, a family buying eggs and a business owner buying by the tray, and every page answers what they need to trust the farm. Instagram does the showing: the farm, the process and the consistency, so the promise is backed by what people can see.
What I did
- Designed and built a multi-page website covering products, the farm's story, a blog and a dedicated wholesale enquiry form.
- Set up a content management system so the team can update products and blog posts without touching code.
- Manage the brand's Instagram: planning, creating and publishing content that shows the farm and its quality.
- Keep the message consistent across the website and Instagram, so both tell the same story.
For a young brand, consistency is the strategy. Saying the same true thing everywhere is what turns strangers into buyers.