Instagram · Personal brand · 2026
My Instagram, @prachiii.ai
My own channel and testing ground: a 30-day reel challenge that produced a 310K-view reel and 232K views in the last 30 days alone.

The brief
Before I touched a client's account, I tested ideas on my own. My channel is where I try new formats, hooks and topics, and see what an audience actually responds to, with my own numbers on the line.
My approach
I ran a 30-day challenge: one design reel every day, each teaching a single Canva technique in under a minute. Posting daily forced me to test hooks fast and keep what worked. Day 28 broke out to 3.1 lakh views, and 94% of my views now come from people who don't follow me yet, which means the content is travelling on its own. Next, I'm moving from tutorials towards content that shows how I think, like documenting how I built this website with AI.
What I did
- Planned and posted a 30-day daily reel series, one technique per reel.
- Wrote hook-first openings in English and Hinglish, and tested lengths and formats.
- Tracked views, shares and follows in Insights to decide what to make next.
- Started a building-in-public series about working with AI tools like Claude.
Results
The numbers, straight from Insights.
Last 30 days, 28 Aug to 26 Sep 2026
Top reels by views, last 180 days
Views in thousands (K). 310K is 3.1 lakh.


Screenshots from Instagram Insights, 27 Sep 2026
Consistency gave me data, and data told me what to make. Views and a brand are different goals, and I now plan for both.