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Instagram · Personal brand · 2026

My Instagram, @prachiii.ai

My own channel and testing ground: a 30-day reel challenge that produced a 310K-view reel and 232K views in the last 30 days alone.

Client
My own account
My role
Everything: strategy, scripting, shooting, editing
What I made
Short-form reels, a 30-day series
Tools
Canva, CapCut, Claude, ChatGPT
310Kviews on my best reel
232Kviews in the last 30 days
111Kaccounts reached in 30 days
+515net followers in 30 days
Instagram profile of @prachiii.ai
Profile snapshot, September 2026. View @prachiii.ai on Instagram ↗

The brief

Before I touched a client's account, I tested ideas on my own. My channel is where I try new formats, hooks and topics, and see what an audience actually responds to, with my own numbers on the line.

My approach

I ran a 30-day challenge: one design reel every day, each teaching a single Canva technique in under a minute. Posting daily forced me to test hooks fast and keep what worked. Day 28 broke out to 3.1 lakh views, and 94% of my views now come from people who don't follow me yet, which means the content is travelling on its own. Next, I'm moving from tutorials towards content that shows how I think, like documenting how I built this website with AI.

What I did

  • Planned and posted a 30-day daily reel series, one technique per reel.
  • Wrote hook-first openings in English and Hinglish, and tested lengths and formats.
  • Tracked views, shares and follows in Insights to decide what to make next.
  • Started a building-in-public series about working with AI tools like Claude.

Results

The numbers, straight from Insights.

Last 30 days, 28 Aug to 26 Sep 2026

232,351Views
110,957Accounts reached
17,977Interactions
+515Net followers
94.2%Views from non-followers

Top reels by views, last 180 days

  1. Day 28/304.7K likes · 6.9K shares
    310K
  2. Thought I'd seen almost every…806 likes · 2.1K shares
    79.6K
  3. Day 30/30716 likes · 969 shares
    67.2K
  4. Ever wanted to use a custom image…470 likes · 1.1K shares
    55.9K
  5. Day 21/30649 likes · 1.2K shares
    55.4K
  6. You're probably doing this Canva…413 likes · 1.1K shares
    46.3K

Views in thousands (K). 310K is 3.1 lakh.

Insights overview, last 30 days
Insights overview, last 30 days
Top content by views, last 180 days
Top content by views, last 180 days

Screenshots from Instagram Insights, 27 Sep 2026

What I learned

Consistency gave me data, and data told me what to make. Views and a brand are different goals, and I now plan for both.